Identify the incorrect statement about sales promotions.
a. sales promotions have incre...
Identify the incorrect statement about sales promotions.
a. sales promotions have increased because of competition in emerging markets.
b. sales promotions can be used as tools to overcome consumer price resistance.
c. changes in technology have made sales promotions more efficient.
d. the availability of more ad agencies and specialists has spurred growth in sales promotions.
e. an appropriate sales promotion depends on the situation and objectives.
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