Hannah lives in place where rice is the staple diet of the people and eating wheat or potatoes is associated with poverty and inferior status. this association that favors the consumption of rice to wheat or potatoes is an example of consumer

Culture

Explanation:

This is totally about culture. In different societies and cultures, people give meaning to things. In this culture, they give meaning to eating rice to a staple diet and eating potato as poorness. In the "health" or "fitness" sector they might argue that eating rice is best for a staple diet so which is influencing people to eat rice. Also, if the potato is cheap then people with low salaries only can eat a potato that's why this might be the reason for these associations created as a cultural issue. However, these same items might be different for another culture or society as potato is a food that can only eatable by rich people.

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paying attention to the details