Business, 20.12.2019 23:31 amuijakobp78deg
Myra, who works in the marketing department at a consumer electronics firm, is part of a team assigned to develop an advertising campaign for the firm's newest electronic product. myra and her team have decided that they will take out advertisements in certain magazines that best reach their target market. myra will also advertise heavily on the firm's website and social media pages. finally, they agree that they should take out 30-second television advertisements that will run for two weeks on a pulsing schedule.
at what stage are myra and her team in the development of the advertising campaign?
a) creating the advertising platform
b) defining the advertising objectives
c) determining the advertising appropriation
d) developing the media plan
e) creating the advertising message
Answers: 2
Business, 21.06.2019 15:30
Suppose that each country completely specializes in the production of the good in which it has a comparative advantage, producing only that good. in this case, the country that produces jeans will produce 32 million pairs per month, and the country that produces corn will produce 32 million bushels per month.
Answers: 1
Business, 22.06.2019 13:30
You operate a small advertising agency. you employ two secretaries, a graphic designer, three sales representatives, and an office coordinator. 1. what types of things would you consider when determining how to compensate each position? describe two (2) considerations. 2. what type of compensation plan would you use for each position?
Answers: 1
Business, 22.06.2019 21:10
Which of the following statements is (are) true? i. free entry to a perfectly competitive industry results in the industry's firms earning zero economic profit in the long run, except for the most efficient producers, who may earn economic rent. ii. in a perfectly competitive market, long-run equilibrium is characterized by lmc < p < latc. iii. if a competitive industry is in long-run equilibrium, a decrease in demand causes firms to earn negative profit because the market price will fall below average total cost.
Answers: 3
Myra, who works in the marketing department at a consumer electronics firm, is part of a team assign...
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