Bernard's firm has set corporate direction to become one of the leaders in each of its significant market segments. it was bernard's job to examine the firm's pricing strategy to determine how to maximize market share, even at the expense of profits in the short run. what kind of company objective would guide bernard's effort?

Last year ann arbor corp had $155,000 of assets, $305,000 of sales, $20,000 of net income, and a debt-to-total-assets ratio of 37.5%. the new cfo believes a new computer program will enable it to reduce costs and thus raise net income to $33,000. assets, sales, and the debt ratio would not be affected. by how much would the cost reduction improve the roe? a. 11.51%b. 12.11%c. 12.75%d. 13.42%e. 14.09%