Electronic component company (ecc) is a producer of high-end video and music equipment. ecc currently sells its top of the line "ecc" video player for a price of $250. it costs ecc $210 to make the player. ecc's main competitor is coming to market with a new video player that will sell for a price of $220. ecc feels that it must reduce its price to $220 in order to compete. the sales and marketing department of ecc believes the reduced price will cause sales to increase by 15%. ecc currently sells 200,000 video players per year. irrespective of the competitor's price, what is eec's required selling price if the target profit is 25% of sales and current costs cannot be reduced?

Shelby company produces three products: product x, product y, and product z. data concerning the three products follow (per unit): product x product y product z selling price $ 85 $ 65 $ 75 variable expenses: direct materials 25.50 19.50 5.25 labor and overhead 25.50 29.25 47.25 total variable expenses 51.00 48.75 52.50 contribution margin $ 34.00 $ 16.25 $ 22.50 contribution margin ratio 40 % 25 % 30 % demand for the company’s products is very strong, with far more orders each month than the company can produce with the available raw materials. the same material is used in each product. the material costs $8 per pound, with a maximum of 4,400 pounds available each month. required: a. compute contribution margin per pound of materials used. (round your intermediate calculations and final answers to 2 decimal places.) contribution margin per pound product x $ product y $ product z $ b. which orders would you advise the company to accept first, those for product x, for product y, or for product z? which orders second? third? product x product y product z