Tasteequik food markets one line of food products to consumers looking for meals that are very simple and quick to prepare. tasteequik also offers another line of food targeted to people interested in low fat, high nutrition foods. tasteequik's strategy of dividing the market into groups that want similar things from the products they buy is an example of: 1. benefit segmentation.2. demographic segmentation.3. volume segmentation.4. target segmentation.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.