The digitec company has recently decided to design and manufacture a laptop that retails for under $50, inan effort tomake information technology available to people in places like rural africa and rural india. this is known as what type ofstrategy?
a. bottom of the pyramid strategyb. skimming the barrel strategyc. cream of the crop strategyd. top of the peak strategye. base price strategy
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Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.
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The digitec company has recently decided to design and manufacture a laptop that retails for under $...
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