Abette is a manager at a fast-food outlet. recently, her employees have been coming in late, and she wants to change their behavior. when babette shows her employees a chart indicating how many times people have been late to work by at least 15 minutes in the past 2 months, and they start to see what a problem their behavior has caused, the employees are in the part of the change process.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.