Naomi is imc manager for a chain of regional income tax service providers. franchisees pay a percentage of their revenue to an imc account allocated to her. as she establishes the short-termgoals for her firm's imc efforts, her goals are likely to include
a. expanding customer loyalty by closing the feedback loop.
b. increasing market share, sales, and customer loyalty.
c. increasing inquiries, awareness, and trial of her firm's services.
d. shifting customers to rule-of-thumb budgeting. e. increasing the lagged effect.

Suppose an economy consists of three sectors: energy (e), manufacturing (m), and agriculture (a). sector e sells 70% of its output to m and 30% to a. sector m sells 30% of its output to e, 50% to a, and retains the rest. sector a sells 15% of its output to e, 30% to m, and retains the rest.

Suppose the marginal damage and marginal benefit curves in a polluted neighborhood are md = p/3 and mb = 4 – p. also, suppose that transactions costs are low, so that the consumers and the firm can bargain. we saw that in this case, the socially-optimal level of pollution is achieved. start by computing the socially-optimal p. then, for each of the following cases, compute the amount of money transferred through the bargaining process, and indicate who pays whom (i.e., whether consumers pay the firm, or vice versa). also, compute the gains to each party relative to the status quo (i.e., the starting point of the bargaining process).a)consumers have the right to clean air; firm is dominant in the bargaining process.b)consumers have the right to clean air; consumers are dominant in the bargaining process.c)firm has the right to pollute; firm is dominant in the bargaining process.d)firm has the right to pollute; consumers are dominant in the bargaining proces

Which of the following would be an accurate statement about achieving a balanced budget