Easyshop, a chain of supermarkets, recognizes that it needs to increase revenue in the face of severe budget cuts due to the weak economy. the store has decided to run a sale every month and upgrade their stock more regularly so that customers see new products every month. they are planning to offer a wider selection of brands for men and women. they are also planning to advertise on billboards, radio, and television, and in newspapers throughout the state. in this scenario, which of the following strategies is easyshop using? select one: a. marketing tacticsb. product differentiationc. perceptual mappingd. customer value proposition

Ethics refers to fundamental principles of right and wrong; ethical behavior is behavior that is consistent with those principles. hrm decisions should be ethical, but the evidence suggests that is not always the case. many ethical issues in the workplace involve hrm. in the context of ethical human resource management, hr managers must view employees as having basic rights. in this activity, you will look at the four principles for ethical behavior and the basic rights employees should expect in the work environment. hr managers must view employees as having basic rights, for such a view reflects ethical principles embodied in the u.s. constitution and bill of rights. organizations often face situations in which the rights of employees are affected. ethical, successful companies act according to four principles: emphasizing mutual benefits, employees assuming responsibility for the actions of the company, companies having a sense of purpose or vision that employees value, and emphasizing fairness.