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Business, 18.12.2019 22:31 msjoey45

Highland green is a group of luxury hotels that caters exclusively to high-end customers who form a small part of the market. the hotel has incorporated all possible luxuries to satisfy these customers.
the marketing approach employed by highland green best exemplifies:

a. niche marketing.
b. multi-segment marketing.
c. mass marketing.
d. the total-marketing approach.
e. the contingency approach.

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