Scenario price discrimination yes no horizon wireless offers various features "à la carte" that a customer may add to his or her calling plan, such as a text messaging package, a data package, and an internet package. last-minute "rush" tickets can be purchased for most broadway theater shows at a discounted price. they are typically distributed via lottery or on a first-come, first-served basis a few hours before the show. assume that the theater in question does not hold seats in reserve for this purpose, but rather offers rush tickets only for seats not sold before the day of the performance.