1. if two short-term assets offer different interest rates, then investors will move their wealth towards the asset with the lower return.
2. there is no practical difference between long-term interest rates and short-term interest rates.
3. money demand is affected by short-term interest rates and not long-term interest rates.
4. interest rates on financial assets that mature in ten months or less are long-term interest rates.
5. the opportunity cost of holding money falls when short-term interest rates fall.

Match the terms with the appropriate definition. 1. unpaid work done for a person or an organization lifestyle budget 2. any task that is useful volunteer work 3. a state-required legal document giving employees younger than eighteen years old permission to work work 4. a good or service that is desirable but not necessary want 5. wage amount after deductions are withheld net wage 6. lists the costs of items you choose to spend your money on work permit 7. the people who are both able and willing to work

What is the purpose of taking a personality inventory assessment? a. to find out what personality traits you should acquire for a successful career b. to identify your personality traits and relate them to a suitable career c. to compare your personality traits with those of successful people in different careers d. to identify aspects of your personality that you can improve with the of a counselor

Onsider the following subscription behavior information from genie, a web site that provides tools for constructing a family tree (ancestor search). subscriptions cost $9.99 per month, but you are charged for the entire year at the time of purchase. there is a one-year minimum term when you sign up for the service. once purchased, subscriptions are set to renew automatically unless the subscriber cancels them. when a membership renews, it renews for a one-year term and again you are charged for the entire year. there are no variable costs associated with providing this service to an individual customer, but genie does engage in customer relationship activities that they believe will increase customer retention. these customer relationship activities cost genie about $10 per year per customer. based on a sample of 1000 customers that joined genie five years ago, near the time when the company was founded, they were able to determine how many of those customers remained subscribers in the second year, third year etc. based on this information, genie calculated the average annual retention rate to be 20%. genie uses an annual discount rate of 8%. a. last year, genie spent $10,000 placing advertisements on google. genie management believes that these advertisements were responsible for about 300 new subscribers. would you recommend to genie management that they purchase more google ads? b. suppose a newly-introduced loyalty program increases the number of customers that remained to 30%. does this new data change your answer to 9.a? c. do you have any hesitations or concerns about making recommendations to management based on your above estimate of customer lifetime value?