In terms of the online customer experience, customization refers to
a. the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
b. the website's ability to conduct sales transactions for products and services.
c. an interactive, internet-enabled system that allows individual customers to design their own products and services.
d. a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
e. the ability of a website to modify itself to, or be modified by, each individual user.

Suppose there are three types of consumers who attend concerts at your university’s performing arts center: students, staff, and faculty. each of these groups has a different willingness to pay for tickets; within each group, willingness to pay is identical. there is a fixed cost of $1,000 to put on a concert, but there are essentially no variable costs. for each concert: i. there are 140 students willing to pay $20. (ii) there are 200 staff members willing to pay $35. (iii) there are 100 faculty members willing to pay $50. a) if the performing arts center can charge only one price, what price should it charge? what are profits at this price? b) if the performing arts center can price discriminate and charge two prices, one for students and another for faculty/staff, what are its profits? c) if the performing arts center can perfectly price discriminate and charge students, staff, and faculty three separate prices, what are its profits?