During the pillsbury bake-off, thousands of people across the country compete to create the best new recipe using the sponsor's products. not only does the company benefit from the publicity surrounding the event and the great recipes that can be used later to increase product usage, but also there is an increase in product sales as contenders buy items to practice their new recipes. the top 100 finalists are flown to orlando, florida, to compete for cash and merchandise that exceeds $1 million! this promotion is an example of a very successful