An expanded marketing mix for services that includes the four ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process, is referred to as the a. seven ps of services b. service matrix service c. continuum service d. encounters service mix.

The correct answer is letter "A":  seven Ps of services.

Explanation:

The four Ps of the traditional marketing mix are the same first four for the expanded marketing mix for services. Those are Product, Pricing, Promotion, and Place. Then, this approach incorporates three elements which are People, Process, and Physical evidence or environment.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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