Consider the following statement: "ninety percent of new products fail within two years—so you shouldn’t be so eager to innovate." this statement is true, so firms should only innovate if other competitors are also innovating. false, because a firm could capture enough expected economic profit in the short run to cover its initial investment. false, because a firm could capture enough expected economic profit in the long run to cover its initial investment. true, so firms should not innovate for the first two years.