Geastern motors auto dealership wanted to estimate the average clv over a 5 year time horizon of a customer who purchases a new vehicle. the average vehicle sells for $25,400 and has a margin of 11%. based on historical averages, 77% of people buying a new vehicle at eastern will return for service 10 times over the next 5 years. though it varies considerably, eastern generates approximately $145 in margin on each service visit after accounting for parts and direct labor costs.