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Business, 11.12.2019 22:31 Annabel9554

Carryon, a manufacturer and seller of luggage and briefcases, has found marketing research indicates durability is the attribute that consumers most desire in their products. carryon now emphasizes durability in all of their promotional efforts. this strategy is intended to build brand equity.

a. true
b. false

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Carryon, a manufacturer and seller of luggage and briefcases, has found marketing research indicates...
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