Curry seasonings has a patented technology for finely grinding spices while maintaining flavor. this has allowed the company to make some of the world's finest spices. however, recently a competitor patented a newer technology that results in the production of more potent spices than curry's spices. what would you recommend they do to revalue the intangible asset?
a_ run a fair value test and then a recoverability test.
b_ run a fair value test only.
c_ run a recoverability test and then a fair value test.
d_ run a recoverability test only.

According to ceo heidi ganahl, camp bow wow requires a strong and consistent corporate culture to keep all local franchise owners "on the same page" and to follow a common template for the business and brand. this culture could become detrimental over time because: (a) strong consistent cultures are inflexible and incapable of adapting to environmental change (b) strong consistent cultures are too flexible and capable of adapting to environmental change (c) strong consistent cultures don’t perform well in any environment (d) the passing of time provides stability and predictability for businesses