Gabriella sax believes that customers in her dress shop find certain prices very appealing.
between these price levels, all prices are seen as roughly the same—and price cuts in these ranges generally do not increase the quantity sold (i. e., the demand curve tends to drop vertically within these price ranges).
therefore, sax prices her items as close as possible to the top of each such price range.

this is:

a. bait pricing.
b. prestige pricing.
c. leader pricing.
d. psychological pricing.
e. odd-even pricing.

You are working on a bid to build two city parks a year for the next three years. this project requires the purchase of $249,000 of equipment that will be depreciated using straight-line depreciation to a zero book value over the three-year project life. ignore bonus depreciation. the equipment can be sold at the end of the project for $115,000. you will also need $18.000 in net working capital for the duration of the project. the fixed costs will be $37000 a year and the variable costs will be $148,000 per park. your required rate of return is 14 percent and your tax rate is 21 percent. what is the minimal amount you should bid per park? (round your answer to the nearest $100) (a) $214,300 (b) $214,100 (c) $212,500 (d) $208,200 (e) $208,400