All of the following are roles that brand managers assume when using social media to produce sales and profits for their offerings or brands except:
a. defines the characteristics of the one or more market segments she wants to reach.
b. buys placement for an ad on a specific section on a social networking site.
c. composes title and copy for the social network ad.
d. decides on the images (photos and videos) used to promote the brand.
e. specifies the web address(es) to which its ad should link based on the brand's social media marketing goals.

The answer is C. composes title and copy for the social network ad.

Explanation:

Now lets look at in one by one.

Option B is obviously something that a brand manager does. Without buying a placement of a social networking site, how can they reach the customers?

Option D and E are integral parts of any successful brand promoting and marketing campaign. Deciding which images are fitting for the ad, being concerned about the image copy rights and specifying the web address the ad should be available on are essential in launching a successful and remarkable marketing campaign.

Option A too is something that a brand manager does. In order to understand the customer base, the brand manager has to define and assess the characteristics of identified market segments.

However, Option C is not something the Brand Manager does personally. The Ad copy and the tittle has to be creatively designed and written by a professional Copywriter. However, Brand manager overseas the style and the suitability of the ad copy!

a.   is the correct choice.

good luck. : )

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