Hilton hotels customizes rooms and lobbies according to location. northeastern hotels are sleeker and more cosmopolitan. southwestern hotels are more rustic. this is an example of segmentation.

Geographic segmentation

Explanation:

it is strategy related to geographic segmentation. it include strategy to provide all those facilities to the customer on the basis of location of customers. As it is given in question Hilton hotels provide more sleeker rooms in northeastern side while more rustic hotels in southwestern hotels.

In generally speaking, geographic segmentation strategy totally based on the preference of targeted customers.

Example of Geographic segmentation approach include  large production of raincoats to those areas that experience heavy rainfall etc

answer; rapid growth in buyer demand and high buyer switching cost;

answer; personality;