Fashion experts readily understand the power of shortly after kate middleton married prince william, throngs of soon-to-be-brides scrambled to find copies of her bridal gown, and also that of her sister pippa's bridesmaid gown.
a. brand equity
b. brand association
c. brand awareness
d. marketing parity

Letter B is correct. Brand association.

Explanation:

Brand association is a relevant marketing tool for adding value to a brand.

Marketers use resources so that there is some kind of association, value, brand awareness in the consumer's subconscious mind so that they are naturally induced to establish a preference for a particular brand. Associations are responsible for creating thoughts, opinions and actions about a brand, so marketing efforts should be related to designing a positive consumer association with the brand, which will bring added benefits of recognition, satisfaction, loyalty, price, leadership and others, which help in creating the distinctive value of a brand.

this business is a price setter.

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