Business, 04.12.2019 20:31 hussain52

Larson, inc., manufactures backpacks. last year, it sold 102,000 of its basic model for $20 per unit. the company estimates that this volume represents a 30 percent share of the current market. the market is expected to increase by 10 percent next year. marketing specialists have determined that as a result of new competition, the company’s market share will fall to 25 percent (of this larger market). due to changes in prices, the new price for the backpacks will be $17 per unit. this new price is expected to be in line with the competition and have no effect on the volume estimates.

required:

estimate larson's sales revenues from this model of backpack for the coming year.

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Larson, inc., manufactures backpacks. last year, it sold 102,000 of its basic model for $20 per unit...

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