Ann recently saw an ad for claritin, a medicine perfect for counteracting her allergy symptoms. she immediately went to the store to purchase the product. in terms of the communication process, ann had a(n) to the claritin advertisement
a. stimulus
b. opinion
c. feedback
d. subconscious impulse
e. response

Employee engagement is considered a key workplace attitude that can us to understand how an organization is doing. engaged employees can be described as those that "give their all" at work. this activity is important because it will you recognize some of the factors that contribute to, and some of the outcomes of, employee engagement. as a manager, this knowledge will you to foster a work environment where your employees are more engaged. the goal of this exercise is for you to demonstrate your understanding of the factors and outcomes of employee engagement. for each factor listed below, decide whether it is a factor that increases employee engagement, a factor that decreases employee engagement, or an outcome of employee engagement.

Peninsula products has just applied for a loan at your bank. when reviewing peninsula's books for the year that just ended, you notice that the firm uses the fair value option for its bonds payable. you also see that the firm recorded a $55,000 debit in its bonds payable account and a $55,000 credit in its unrealized holding gain or loss"income account. over that same period, interest rates decreased by about 0.5 percent. how should this information affect the bank's decision as to whether to grant peninsula a loan? a : the bank should strongly consider giving a loan to peninsula because the changes in firm's bonds payable and unrealized holding gain or loss"income accounts suggest that peninsula has seen an increase in its credit rating over the past year. b : the bank should put little emphasis on the changes in peninsula's bonds payable and unrealized holding gain or loss"income accounts because these changes are likely the result of the rise in interest rates. c : the bank should hesitate before giving a loan to peninsula because the changes in firm's bonds payable and unrealized holding gain or loss"income accounts suggest that peninsula has seen a decline in its credit rating over the past year. d : the bank should put little emphasis on the changes in peninsula's bonds payable and unrealized holding gain or loss"income accounts because these changes are likely unrelated to either interest rates or the firm's credit rating.

What are the general categories of capital budget scenarios? describe the overall decision-making context for each.