Which of the following statements is true regarding today's marketing communications?

a) more marketers are shifting away from narrowly defined micromarkets and moving toward
mass marketing.

b) more customers have started relying on marketer-supplied information rather than finding
out information on their own.

c) network television, magazines, newspapers, and other traditional mass media continue to
increase their dominance.

d) focused marketing programs, which are designed to build closer relationships with
customers in more narrowly defined micromarkets, are no longer used by marketers.

e) today's consumers are better informed about products and services.

Letter E is correct. Today's consumers are better informed about products and services.

Explanation:

We live in the information age, this means that today's marketing communication is much more direct and accurate. Information is easily disseminated through all easily accessible channels: internet, television, newspapers and magazines, so access to knowledge increases the participation of individuals, who now have much more power to modify their relationship with companies, brands and Marketplace.

The new consumer is much more aware of what they buy, so their demands for quality products and services are growing, they also have the power to actively influence companies, making them act transparently and adopt processes that contribute to the process. development of society in general.

Therefore, business marketing mix should be geared to new consumption patterns and requirements, knowing your actual target audience and anticipating their needs.

answer; management is about coping complexity and leadership is about coping with change; i believe this is correct; ///good luck                                          

(b) management: leadership

a.