You sit down with caffe gustoso's owners to discuss your online advertising plans. you tell the owners that if they decide to incorporate search marketing into the plan, there are three primary payment options: pay per action, pay per click, and pay per view. search engines favor pay per view because they earn income each time the ad is displayed to the consumer, whereas pay per click generates income for the search engine only when the ad is actually clicked on. pay per action generates search engine income based on an action such as a purchase. search engines often provide preferred placement to ads that generate the most income. which form of payment would you recommend for caffè gustoso's search marketing?