Which methodology does walmart use to determine where in the store to stock products for customer convenience (for example, placing kleenex tissues in the paper-goods aisle and also beside cold medicines)

The correct answer is Market-basket analysis.

Explanation:

When we talk about the market basket, certain goods and services that consumers acquire regularly are being included. For this reason each country includes different products as the basis of the analysis.

But globally, when evaluating the economy based on the market basket, it is recognizing:

The situation of the country's economy

Economic analysts can recognize the economic health of a country, through the variable market basket.

Making a comparison between it and the income of the inhabitants of a country, the purchasing power can be estimated. In fact, this indicator is used by multilateral organizations such as the F.M.I, World Bank.

The ease of access to the goods and services included in this basket helps to project trust.

People's consumption preferences

Each country has its peculiarities that is reflected in the consumption preferences of its inhabitants. Even the preferences for goods and services of a country may be influenced by the season of the year.

But in itself, there are trends that are maintained over time, which allows to determine the consumption characteristics. This information allows estimating production programs for goods and services by season.

Product combinations projection

With the information provided by the measurement of the market basket, better planning of product combinations can be carried out.

This means that the content of the products included in the calculation, new items can be projected. This activity facilitates the development of new product ideas, marketing, advertising.

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