Luke was interested in developing a communication budget for the holistic vitamin shop he will be opening in 30 days. he is planning a few promotional sales and will advertise through local newspapers. with the available information, what method would be best for luke to pursue to develop his communication program? affordable method percentage-of-sales method competitive-parity method developmental method objective-and-task method

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.