Business, 30.11.2019 00:31 rayne40

For more than 200 years, encyclopedia britannica was believed to be the most authoritative encyclopedia in the world. however, sales began to plummet when microsoft started bundling encarta with its software products. britannica offered digital versions of its encyclopedia, but priced them high to encourage consumers to purchase its nicely bound volumes. the plan failed. sales have continued to spiral downward since wikipedia has been posting its free encyclopedia on the internet. which of the following statements sums up this scenario most clearly? a. technology has influenced the publishing industry. b. products with strong brand-name recognition can withstand external threats. c. information posted on the internet is more reliable than hardcopy information. d. when managers are slow to respond to technological changes, the consequences can be dire.

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