Management of the albert franko co. has established goals for the market share it wants each of the company’s two new products to capture in their respective markets. specifically, management wants product 1 to capture at least 15 percent of its market 1 and product 2 to capture at least 10 percent of its market. three advertising campaigns are being planned to try to achieve these market shares. one is targeted directly on the first product. the second targets the second product. the third is intended to enhance the general reputation of the product and its products. let x1, x2, and x3 be the amount of money allocated (in million of dollars) to these respective campaigns, the resulting market share (expressed as a percentage) for the two products are estimated to be: market share for product 1 = 0.25x1 + 0.1x3 and market share for product 2 = 0.15x2 + 0.1x3. a total of $110 million is available for the three advertising campaigns, but management wants at least $20 million devoted to the third campaign.

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The amberssen specialty company is a chain of twelve retail stores that sell a variety of imported gift items, gourmet chocolates, cheeses, and wines in the toronto area. amberssen has an is staff of three people who have created a simple but effective information system of networked point-of-sale registers at the stores and a centralized accounting system at the company head- quarters. harry hilman, the head of amberssens is group, has just received the following memo from bill amberssen, sales director (and son of amberssen’s founder). harry—it’s time amberssen specialty launched itself on the internet. many of our competitors are already there, selling to customers without the expense of a retail storefront, and we should be there too. i project that we could double or triple our annual revenues by selling our products on the internet. i’d like to have this ready by - giving, in time for the prime holiday gift-shopping season. bill after pondering this memo for several days, harry scheduled a meeting with bill so that he could clarify bill’s vision of this venture. using the standard con- tent of a system request as your guide, prepare a list of questions that harry needs to have answered about this project.

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