When shopping for a smartphone, a consumer first compares prices to see which brand offers the lowest price. after also inspecting the product features of the various phones, however, she decides that the lowest-priced brand is not her choice. instead, she selects the brand with the best features. this outcome is the result of the chosen brand’s unique value claim that is known as:
a. economic value
b. functional value
c. experiential value
d. social value

Cvp analysis, shoe stores. the highstep shoe company operates a chain of shoe stores that sell 10 different styles of inexpensive men's shoes with identical unit costs and selling prices. a unit is defined as a pair of shoes. each store has a store manager who is paid a fixed salary. individual salespeople receive a fixed salary and a sales commission. highstep is considering opening another store that is expected to have the revenue and cost relationships shown here.