Business, 26.11.2019 22:31 justinc10

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communications about 5-hour energy—a potent energy drink. which of the following variables are classified incorrectly as demographic or psychographic bases of market segmentation?

a. long-haul truck drivers and college students = demographic
b. consumers living on the west coast with high household incomes = demographic
c. senior citizens (65 years and older) = psychographic

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