Which of the following statements is the most accurate assessment of the role packaging plays in product offerings?
(a) the importance of packaging is greater now than ever.
(b) while packaging plays an important role in marketing goods, it is not relevant to the marketing of services.
(c) effective packaging eliminates the potential of product liability suits.
(d) the importance of packaging has diminished as the online retailing has grown.

You are in the market for a new refrigerator for your company’s lounge, and you have narrowed the search down to two models. the energy efficient model sells for $700 and will save you $45 at the end of each of the next five years in electricity costs. the standard model has features similar to the energy efficient model but provides no future saving in electricity costs. it is priced at only $500. assuming your opportunity cost of funds is 6 percent, which refrigerator should you purchase