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Business, 23.11.2019 04:31 Diego5140

Which of the following is a risk associated with licensing?
a. consumer backlash hits the core brand if licensed products are of poor quality or overpriced.
b. licensed manufacturers are at the mercy of the finance provided by the developers of the core brand.
c. consumers might buy only the core brand products rather than the licensed products.
d. the core brand receives less exposure than the producer of the licensed produ

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Which of the following is a risk associated with licensing?
a. consumer backlash hits the co...
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