We feel that the ""extreme"" strategy has not been developed fully in the fast-food market. pizza hut is considering launching a new product called the extreme. we plan to price this new pizza at $19.99. it will be the largest pizza on the market. it will have double the cheese. it will also have double the toppings. the plan is to target the x and y generations. the same target audience that would respond to an extreme product also reacts to low prices. the x and y generations are the fastest-growing segments in the fast-food market. these population segments have responded well to other marketing plans using the extreme strategy.