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Business, 20.11.2019 23:31 ayandjay01

Nhis book crossing the chasm, geoffrey moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages. what customer groups does moore identify as critical to the movement into mass market, and what must companies do if they are to successfully cross the chasm?

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Nhis book crossing the chasm, geoffrey moore discusses some of the issues involved in marketing tech...
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