Kimberly-clark developed its avert virucidal tissues that contained vitamin c derivatives, which were scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them. unfortunately, people didn't believe the claim and were frightened by the "cidal" in the brand name. the reason for this product failure was a) an insignificant point of difference b) too little market attractiveness c) poor execution of the marketing mix d) poor product quality e) incomplete market and product protocol

Johnson company uses the allowance method to account for uncollectible accounts receivable. bad debt expense is established as a percentage of credit sales. for 2018, net credit sales totaled $6,400,000, and the estimated bad debt percentage is 1.40%. the allowance for uncollectible accounts had a credit balance of $61,000 at the beginning of 2018 and $49,500, after adjusting entries, at the end of 2018.required: 1. what is bad debt expense for 2018 as a percent of net credit sales? 2. assume johnson makes no other adjustment of bad debt expense during 2018. determine the amount of accounts receivable written off during 2018.3. if the company uses the direct write-off method, what would bad debt expense be for 2018?