Customers want to be compensated a fair amount for a perceived loss that resulted from a service failure. this is the idea behind
a. service quality.
b. procedural fairness.
c. distributive fairness.
d. the zone of tolerance.
e. cognitive dissonance.

Distributive Fairness.

Explanation:

Distributive fairness is refer to the concern regarding fair distribution of wealth, goods, service, etc. It is a comparison made after assessment in price they paid or incurred than what others are offered. It is often used at workplace, at retailer´s point or at any buying selling point.

Employee or customer can look for compensation for the perceived loss or unfair treatment than what they have perceived.

pretty sure c

explanation: