Casper was asked to run a customer survey and analyze its results for his company. after presenting the results to the marketing team, they struck upon a marketing solution to an identified customer problem. casper and his marketing team have just completed what marketing process?

As the inventor of hypertension medication, onesure pharmaceuticals (osp) inc. was able to reap the benefits of economies of scale due to a large consumer demand for the drug. even when competitors later developed similar drugs after the expiry of osp's patents, regular users did not want to switch because they were concerned about possible side effects. which of the following benefits does this scenario best illustrate? a. first-mover advantages b. social benefits c. network externalities d. fringe benefits