Unlike advertising, public relations multiple choice supports promotional efforts by generating free media attention and goodwill. accounts for a greater increase in marketing spending. converts mass media advertising into direct marketing. is considered a human resource function. should not be considered part of the marketing area.

Supports promotional efforts by generating free media attention and goodwill.

Explanation:

The role of public relations in an organization is to fit and influence the relationships between an institution and society. Through interpersonal skills and marketing tools, public relations are responsible for effective communication between the public and the organization, minimizing conflicts and ethical and legal barriers that may exist, so that they have a positive influence on the products. and services of an organization to the society in which it operates.