Franchising involves providing the franchisee with a complete business system, with an established name, the building layout and design, accounting systems, and other elements while franchising allows the franchisee to use the franchiser's trade name without distributing the products exclusively under the franchiser's name.
a) product distribution; trade name
b) trade name; pure
c) pure; trade name
d) pure; product distribution

David consumes two things: gasoline (g) and bread (b). david's utility function is u(g, b) = 10g^0.25 b^0.75. use the lagrange technique to solve for david's optimal choices of gasoline and bread as a function of the price of gasoline, p_g, the price of bread, p_b, and his income m. with recent decrease in the price of gasoline (maybe due to external shock such as shale gas production) does david increase his consumption of gasoline? for david, how does partial differential g/partial differential p_g depend on his income m? that is, how does david's change in gasoline consumption due to an increase in the price of gasoline depend on his income level? to answer these questions, find the cross-partial derivative, |partial differential^2 g/partial differential m partial differential p_g.