Proton corp. is an automobile manufacturer known for producing efficient, durable, and low-priced cars. recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars. this is an example of
a) product line stretching
b) social marketing
c) product line filling
d) internal marketing
e) cannibalization

Diversity is an obstacle all marketers face: true false

Which of the following statements is true of unsought products? as compared to convenience products, unsought products are purchased more frequently. unsought products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort. a life insurance policy is an example of an unsought product. unsought products have strong brand identification for which a significant group of buyers is willing to make a special purchase effort. unsought products are those products purchased for further processing or for use in conducting a business.

1. regarding general guidelines for the preparation of successful soups, which of the following statements is true? a. thick soups made with starchy vegetables may thin during storage. b. soups should be seasoned throughout the cooking process. c. finish a cream soup well before serving it to moderate the flavor. d. consommés take quite a long time to cool.