Which of the following characteristics would lead theauditor to assess inherent risk relating to financial reporting at a higher level? a. the account balance represents an asset that is relatively easily stolen. b. the controls over the account balance are weak. c. the company has a history of exactly meeting analyst estimates. d. the company is in an industry that is mature and declining.

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.