Reread the management focus on procter & gamble, and then answer the following questions: a. what strategy was procter & gamble pursu- ing when it first entered foreign markets? why do you think this strategy became less viable later on? b. what strategy does p& g appear to be mov- ing toward? what are the benefits of this strategy? what are the potential risks associ- ated with it? c. to what do you attribute p& g's recent sales decline?

Lusk corporation produces and sells 14,300 units of product x each month. the selling price of product x is $25 per unit, and variable expenses are $19 per unit. a study has been made concerning whether product x should be discontinued. the study shows that $72,000 of the $102,000 in monthly fixed expenses charged to product x would not be avoidable even if the product was discontinued. if product x is discontinued, the annual financial advantage (disadvantage) for the company of eliminating this product should be: