Are any aspects of a good or service that a customer must believe in but cannot personally evaluate even after purchase and consumption. a. search attributes b. experience attributes c. credence attributes d. variant attributes

Hanna intends to give her granddaughter, melodee, her antique hat pin. this heirloom has been kept under lock and key in the wall vault in the library of hanna's house in virginia. the hat pin is currently the only item in the vault. when hanna is visiting melodee in connecticut, hanna gives melodee the only key to the vault. melodee is grateful for the present and excitedly accepts. in this situation has there been a completed gift?

Refer to the payoff matrix. suppose that speedy bike and power bike are the only two bicycle manufacturing firms serving the market. both can choose large or small advertising budgets. is there a nash equilibrium solution to this game?

the social-cultural environment a firm operates in is constantly changing, and having a significant impact on marketing strategies. the change is so rapid and immense that some firms have created a new position in the organization to handle this change. which title best describes the new position described in the scenario?