Which of the following is a true statement?
a. articles are better lead generation tools than either e-books or white papers.
b. e-books and white papers have a high perceived value.
c. e-books are typically distributed offline.
d. e-books are primarily used in b2b marketing.
e. successful white papers include a sales message.

Which of the following businesses is most likely to disrupt an existing industry? a. closer connex developed an earphone that receives emails and text messages and converts them to voice messages. the first models had poor reception, but they rapidly improved over time. b. mega technologies reconfigured the components used in its touchscreen tablets to create a new type of wearable device for use in restaurants and other service industries. c. particle inc. developed a teleportation technology that can transport physical materials instantaneously across great distances. d. altrea added advanced camera technology to its premium line of smartphones so that they would take the highest-quality photos of all phones on the market.