Genent industries, inc. (gii), developed standard costs for direct material and direct labor. in 2017, gii estimated the following standard costs for one of their major products, the 30−gallon heavyminus−duty plastic container. - budgeted quantity budgeted price direct materials 0.5 pounds $ 20 per pound direct labor 0.7 hours $ 14 per hour during july, gii produced and sold 3,000 containers using 1,800 pounds of direct materials at an average cost per pound of $18 and 2,180 direct manufacturing labor hours at an average wage of $14.50 per hour. the direct manufacturing labor efficiency variance during july is