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Business, 07.11.2019 05:31 temoshojayne

7up is a lemon-lime carbonated soft drink that has been very successful in the united states. dr pepper/seven up, inc., the maker of 7up, uses a family branding strategy to market 7up worldwide. in china, sales have suffered since the brand name means "death through drinking." which criterion for picking a good band name did dr pepper/seven up, inc. violate when it chose to use a family branding strategy to market 7up in china?

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